Case Studies: Market & Feasibility Studies


Feasibility Study • Commercial Air Purifying Technologies
CKB conducted a feasibility study of commercial air purification technologies for an Asia-based investment firm as part of the firm's investment to expand a US-based manufacturer of a disruptive, leading-edge air purification technology.  CKB’s role: 
  • Research commercial air purification technologies
  • Assess and determine most applicable industry segments for international expansion into Asia
  • Assist manufacturer's newly installed U.S.-based CEO with establishing and expanding Asia presence including distribution channels

Economic Analysis • Healthcare & Infrastructure Opportunities • Asia Pacific
CKB advised a Dutch healthcare, lighting & consumer electronics MNC in several areas including:
  • Government procurement processes in Malaysia, Philippines, Singapore & Thailand
  • Government stimulus programs across asia to identify and prioritize opportunities
  • Healthcare spending across Asia to identify and prioritize opportunities
  • ASEAN-China Free Trade Agreement to identify and prioritize opportunities and understand potential impact on Client’s businesses
  • Public-private partnership (PPP) projects across Asia to identify and prioritize opportunities in healthcare and infrastructure [2009-2011]
  • Malaysia Government's Healthcare 2011-2015 Plan to identify and prioritize opportunities
  • Malaysia Government's 2011 Budget to identify and prioritize opportunities in healthcare and infrastructure
  • Brazil, Russia, India, China (BRIC) and Middle East economies to identify and prioritize growth opportunities over next 5-10 years
  • Government policy changes in healthcare and energy efficiency across Asia relevant to Client's businesses
  • Market entry analysis for healthcare and lighting business opportunities in Myanmar/Burma

Market Assessment • China & Japan Golf Markets
CKB advised UK-based owners of classic British golf brand (once played by Sean Connery as James Bond in Goldfinger) on opportunities to expand into China & Japan.  CKB’s role:
  • Analyze golfing and golf equipment markets in China and Japan
  • Develop market entry positioning strategies based on research insights
  • Evaluate alternative investment and exit options
  • Determine investment required to penetrate and be competitive could not be financially justified and best course of action was to not move forward
  • Honest assessment helped Client better assess future prospects and alternative exit strategies; ultimately divesting the business via management buyout