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Case Studies: Doing Business in China

Corporate Finance • Greater China M&A3 Strategy • Media & Marketing Communications Industry
CKB advised a U.S. media & marketing communications MNC on M&A3 (Mergers & Acquisitions, Alliances and Alternatives) strategy in Greater China.  CKB’s role:
  • Analyze industry-specific trends and impact on strategy
  • Craft Greater China go-to-market strategy
  • Identify and recommend high-priority M&A target prospects to support the strategy
  • Identify capability gaps to execute the strategy and recommend practical solutions

Corporate Finance • China M&A Research Study • Media & Marketing Communications Industry
CKB conducted the first ever in-depth analysis of actual valuations, growth expectations and transaction structures for M&A activity in China's marcoms industry by leading and rising domestic players and MNC agencies:
  • Valuations: Actual valuation multiples for each transaction based on various financial measures such as net profit, operating profit and revenue
  • Transaction Structure: Actual key terms and conditions for each transaction structure
  • Future Projections: Actual future projections of various financial measures such as net profit, operating profit and revenue of the target company used by the acquiring company for each transaction
  • Growth Expectations: Actual implied annual growth rates and CAGR for various financial measures such as net profit, operating profit and revenue of the target company used by the acquiring company for each transaction
  • Margin Expectations: Actual latest year margins and future margin expectations for the target company used by the acquiring company for each transaction
  • Currently 13 transactions covered in this analysis, with 11 since January 2010

Corporate Finance • China Shareholder Dispute Resolution
CKB advised a U.S. investment fund during a dispute it was having with the Chinese shareholders.  CKB’s role:
  • Help Client understand the situation on the ground in China and prepare its negotiation strategy
  • Help Client understand the cultural nuances and sensitivities in communicating with their Chinese counterparts

Corporate Finance • China M&A
CKB advised a U.S. media & marketing communications MNC on M&A opportunities in China.  CKB’s role:
  • Evaluate potential M&A prospects and perform the initial screen of each prospect for senior executives

Asia Pacific Strategy & Planning • Insurance Industry
CKB assisted a U.S. insurance MNC with their Asia Pacific strategy planning.  CKB’s role:
  • Part of 3-person team working with local market leaders to develop key initiatives through 2015 planning period
  • Analyze industry, country and company information for Australia, China, HK, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand & Vietnam
  • Produce final deliverable for submission to home office, for inclusion into international strategy review presentation to global Board of Directors

China Strategy • Media & Marketing Communications Industry
CKB, as the project leader in collaboration with external consultants, advised a U.S. media & marketing communications MNC to create a new China growth strategy.  CKB’s role:
  • Develop project plan and identify key inputs
  • Analyze industry trends, competitive landscape, and M&A transactions
  • Sanity checking inputs of other external consultants
  • Lead presentation to senior regional and global management to craft the China opportunity which served as the foundation for the new strategy
  • Synthesize inputs for global management to use to write their strategy presentation to the global Board of Directors

Market Assessment • China & Japan Golf Markets
CKB advised UK-based owners of classic British golf brand (once played by Sean Connery as James Bond in Goldfinger) on opportunities to expand into China & Japan.  CKB’s role:
  • Analyze golfing and golf equipment markets in China and Japan
  • Develop market entry positioning strategies based on research insights
  • Evaluate alternative investment and exit options
  • Determine investment required to penetrate and be competitive could not be financially justified and best course of action was to not move forward
  • Honest assessment helped Client better assess future prospects and alternative exit strategies; ultimately divesting the business via management buyout

 To learn more about what CKB can do for you, please contact Greg Kovacic in Hong Kong. 
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