Case Studies: Marketing & Communications

Marketing Communications Improvement Program • Sports Industry
CKB advised one of the largest sports unions in Hong Kong, and host of the Hong Kong Rugby Sevens, one of the most widely recognized and anticipated annual sporting events in Asia, on ways to improve its PR and marketing communications.  CKB’s role:

• Conduct online survey of Hong Kong’s rugby community and interviewed key sponsors and constituents
  
• Identify material weaknesses in PR and marketing
  
• Develop detailed roadmap to clearly define the roles, responsibilities and requirements necessary for improving effectiveness of its marketing and PR