Case Studies: Strategy & Execution

Greater China M&A3 Strategy • Media & Marketing Communications Industry
CKB advised a U.S. media & marketing communications MNC on M&A3 (Mergers & Acquisitions, Alliances and Alternatives) strategy in Greater China.  CKB’s role:

• Analyze industry-specific trends and impact on strategy
• Craft Greater China go-to-market strategy
• Identify and recommend high-priority M&A target prospects to support the strategy
• Identify capability gaps to execute the strategy and recommend practical solutions

Asia Pacific Strategy & Planning • Insurance Industry
CKB assisted a U.S. insurance MNC with their Asia Pacific strategy planning.  CKB’s role:

• Part of 3-person team working with local market leaders to develop key initiatives through 2015 planning period
  
• Analyze industry, country and company information for Australia, China, HK, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand & Vietnam
  
• Produce final deliverable for submission to home office, for inclusion into international strategy review presentation to global Board of Directors
  

China Strategy • Media & Marketing Communications Industry
CKB, as the project leader in collaboration with external consultants, advised a U.S. media & marketing communications MNC to create a new China growth strategy.  CKB’s role:

• Develop project plan and identify key inputs
  
• Analyze industry trends, competitive landscape, and M&A transactions
  
• Sanity checking inputs of other external consultants
  
• Lead presentation to senior regional and global management to craft the China opportunity which served as the foundation for the new strategy
  
• Synthesize inputs for global management to use to write their strategy presentation to the global Board of Directors