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                            Case Studies: Strategy & Execution


                            Asia Pacific Strategy & Planning • Insurance Industry
                            CKB assisted a U.S. insurance MNC with their Asia Pacific strategy planning.  CKB’s role:
                            • Part of 3-person team working with local market leaders to develop key initiatives through 2015 planning period
                            • Analyze industry, country and company information for Australia, China, HK, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand & Vietnam
                            • Produce final deliverable for submission to home office, for inclusion into international strategy review presentation to global Board of Directors

                            China Strategy • Media & Marketing Communications Industry
                            CKB, as the project leader in collaboration with external consultants, advised a U.S. media & marketing communications MNC to create a new China growth strategy.  CKB’s role:
                            • Develop project plan and identify key inputs
                            • Analyze industry trends, competitive landscape, and M&A transactions
                            • Sanity checking inputs of other external consultants
                            • Lead presentation to senior regional and global management to craft the China opportunity which served as the foundation for the new strategy
                            • Synthesize inputs for global management to use to write their strategy presentation to the global Board of Directors

                            To learn more about what CKB can do for you, please contact Greg Kovacic in Hong Kong or Andy Boucher in the U.S. 
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