By posting this on Sina Weibo, he is sure to garner a lot of attention from China's netizens. He did 3 very smart things:
- Tapped into popular sentiments and emotions
[China's chronic environment pollution and government official corruption]
- Headline grabbing amount of money
- A daring challenge which puts challenged person in a lose-lose situation:
[the government minister with specific responsibility for the problem is in a lose-lose situation because if he does the swim, he will lose face; if he does not do the swim, he will also lose face. In either situation, China's netizens are going to have a field day keeping attention focused on this. Do not be surprised if this official is replaced shortly]
If you want to draw attention to your cause, this is a smart example to learn from.
"Chinese official offered huge reward... if he can swim in polluted river", South Cina Morning Post, February 18, 2013.
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