CKB Solutions
  • Home
  • Meet CKB
    • Greg Kovacic, CFA
  • Expertise & Experience
  • Case Studies
    • Corporate Finance
    • Doing Business in China
    • Market & Feasibility Studies
    • Marketing Communications
    • Operations & Organization
    • Strategy & Execution
  • Insights
    • 'Do' Diligence
    • Asia Marcoms M&A3
  • CKBlog
  • Contact Us
  • 中文
    • 关于CKB
    • CKB介绍 >
      • Greg Kovacic, CFA 简历
    • 专业知识与经验
    • 客户案例
    • 联系CKB

A clever way to put a government official on the spot - and create buzz

2/19/2013

 
Picture
In order to draw attention to environmental pollution in his area, Jin Zengming, a Zhejiang entrepreneur offered a RMB200,000 reward to the environmental protection bureau chief if he swims in the polluted Ruian river for 20 minutes.

By posting this on Sina Weibo, he is sure to garner a lot of attention from China's netizens.  He did 3 very smart things:
  • Tapped into popular sentiments and emotions
    [China's chronic environment pollution and government official corruption]
  • Headline grabbing amount of money
    [for China]
  • A daring challenge which puts challenged person in a lose-lose situation:
    [the government minister with specific responsibility for the problem is in a lose-lose situation because if he does the swim, he will lose face; if he does not do the swim, he will also lose face.  In either situation, China's netizens are going to have a field day keeping attention focused on this.  Do not be surprised if this official is replaced shortly]

If you want to draw attention to your cause, this is a smart example to learn from.

Source: 
"Chinese official offered huge reward... if he can swim in polluted river", South Cina Morning Post, February 18, 2013.
http://www.scmp.com/news/china/article/1153028/chinese-official-offered-huge-reward-if-he-can-swim-polluted-river

CKB Solutions is all about real solutions for the real world.  To learn how we can help your business, contact Greg Kovacic in Hong Kong.



Comments are closed.

    Author

    Greg Kovacic is a Director with CKB Solutions in Hong Kong. He advises senior executives and entrepreneurs on strategy, corporate finance, operations and marketing with a focus on crafting real solutions for the real world.  
    You can contact Greg at: greg@ckbsolutions.com

    View my profile on LinkedIn

    Categories

    All
    Accounting Shenanigans
    Bad Marketing 101
    Brand Building 101
    Bright Ideas
    China Business
    China Business
    China Facade
    China Food Scandal
    Continuous Improvement
    Corporate Finance
    Digital
    "Do" Diligence
    Economics
    Emerging Market Business
    India Business
    Indonesia Business
    Industry: Airlines
    Industry: Appliances
    Industry: Auto
    Industry: FMCG
    Industry: Food
    Industry: Healthcare
    Industry: Hotels & Hospitality
    Industry: Insurance
    Industry: Mobile Games
    Industry: QSR
    Industry: Retail
    Industry: Smartphones
    Industry: Toys
    International Expansion
    Marketing
    Other
    Smart Social Business
    Strategy
    Waste Of Taxpayer Money

    RSS Feed

Powered by Create your own unique website with customizable templates.