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Bad Marketing 101:  Marketing promotion events should never be designed so participants bring dangerous objects to win prize

11/14/2014

 
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20 people were injured, and 7 sent to hospital, when promotional stunt in Seoul for LG's G2 smartphone went wrong.  LG cancelled series of events promoting the handset as result of incident in Seoul.

Bad Idea: Race to grab 100 free smartphone vouchers hanging from helium balloons released in outdoor park.

Why?: Customers arrived with BB guns and knives on sticks to shoot down balloons and surged forward when they were released.  One person carried pointed staff to event.

LG has taken responsibility for the situation and said it would cover related medical costs.

Source: http://www.bbc.com/news/technology-23681200

CKB Solutions is all about real solutions for the real world.  To learn how we can help your business, contact Greg Kovacic in Hong Kong.


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    Author

    Greg Kovacic is a Director with CKB Solutions in Hong Kong. He advises senior executives and entrepreneurs on strategy, corporate finance, operations and marketing with a focus on crafting real solutions for the real world.  
    You can contact Greg at: greg@ckbsolutions.com

    View my profile on LinkedIn

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