Furniture retailer Domayne got its Christmas ad yanked by Australia's Advertising Standards Bureau because it showed children sleeping next to what appeared to be lit candles. Don't try this at home kids!
Domayne’s response: the candles depicted were not actually naked flames but battery operated. Regardless, still a bad idea. Should have sanity-checked this with a parent before going live.
Source: "Domayne ad banned for fears families will go up in smoke", B&T, February 13, 2013
http://www.bandt.com.au/news/advertising/domayne-ad-banned-for-fears-families-will-go-up-in
CKB Solutions is all about real solutions for the real world. To learn how we can help your business, contact Greg Kovacic in Hong Kong.
Domayne’s response: the candles depicted were not actually naked flames but battery operated. Regardless, still a bad idea. Should have sanity-checked this with a parent before going live.
Source: "Domayne ad banned for fears families will go up in smoke", B&T, February 13, 2013
http://www.bandt.com.au/news/advertising/domayne-ad-banned-for-fears-families-will-go-up-in
CKB Solutions is all about real solutions for the real world. To learn how we can help your business, contact Greg Kovacic in Hong Kong.
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