But referencing guns, bullets, weapons, violence, etc. in your marketing is dangerous. Even more dangerous when your marketing is centered around famous people as anything they do or happens to them gets widely covered in the press. The buzz will focus on your company's and brand's negatives.
Nike's choice of athletes to sponsor leaves much to be desired lately: Marion Jones (doping), Tiger Woods (cheating husband and philanderer), Michael Vick (dog fighting), Lance Armstrong (doping), and now Oscar Pistorious (murder?). Who is next?
Source: "Oscar Pistorius Nike ad takes on new, chilling resonance after tragedy", Yahoo, February 15, 2013
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