Coca Cola faced a challenge in India: How to sell chilled beverages in India's hinterlands during the hot summer when there are frequent power outages?
Coca Cola India's pragmatic solution: Provide solar-powered coolers to women retailers. The “eKoCool” solar coolers help retailers chill their drinks using solar power but also empowers women.
Beverages remain chilled for at least two-and-a-half hours after sunset. Besides cooling drinks, the "eKoCool" solar cooler can also charge lanterns and cell phones which helps the women earn a little extra money.
During the initial test using 20 solar coolers in Agra, sales jumped nearly 5x for these retailers. Coca Cola has installed 110 coolers so far and has plans to roll out over 1,000.
Definitely a real solution for the real world.
Source: "Coca-Cola focuses on growing with communities", The Hindu Business Line, February 14, 2013.
http://www.thehindubusinessline.com/industry-and-economy/marketing/cocacola-focuses-on-growing-with-communities/article4415385.ece
CKB Solutions is all about real solutions for the real world. To learn how we can help your business, contact Greg Kovacic in Hong Kong.
Coca Cola India's pragmatic solution: Provide solar-powered coolers to women retailers. The “eKoCool” solar coolers help retailers chill their drinks using solar power but also empowers women.
Beverages remain chilled for at least two-and-a-half hours after sunset. Besides cooling drinks, the "eKoCool" solar cooler can also charge lanterns and cell phones which helps the women earn a little extra money.
During the initial test using 20 solar coolers in Agra, sales jumped nearly 5x for these retailers. Coca Cola has installed 110 coolers so far and has plans to roll out over 1,000.
Definitely a real solution for the real world.
Source: "Coca-Cola focuses on growing with communities", The Hindu Business Line, February 14, 2013.
http://www.thehindubusinessline.com/industry-and-economy/marketing/cocacola-focuses-on-growing-with-communities/article4415385.ece
CKB Solutions is all about real solutions for the real world. To learn how we can help your business, contact Greg Kovacic in Hong Kong.
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