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Samsung new smartphone software nothing to roll one's eyes at

3/5/2013

1 Comment

 
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Samsung’s new Galaxy S IV is reported to have a very cool feature: eye scrolling.  The phone will track a user’s eyes to determine where to scroll.  E.g. when a user reads an article on their phone or tablet, and their eyes reach the bottom of the page, the software will automatically scroll down to reveal the next paragraph of text.

In January 2013, Samsung filed for a trademark in Europe for the name “Eye Scroll” (No. 011510674). In February 2013, Samsung filed for the “Samsung Eye Scroll” trademark in the U.S., where it described the service as “Computer application software having a feature of sensing eye movements and scrolling displays of mobile devices, namely, mobile phones, smartphones and tablet computers according to eye movements; digital cameras; mobile telephones; smartphones; tablet computers.”

Samsung also filed for the trademark “Eye Pause,” without describing what the feature does.

But Samsung may not be the only player with this cool feature.  A tech company called Tobii, which received $21 million in funding from Intel last year, has been working on a technique that uses infrared sensors to track precise eye movements.

Although eye tracking systems have been in development for a while, it seems Samsung has finally cracked it. Current capabilities use the front-facing camera to know when a person is looking at the screen to keep the screen lit instead of 
automatically dimming.

Interested to see how practical and accurate this feature will be.

Source: "Samsung’s New Smartphone Will Track Eyes to Scroll Pages", New York Times, March 4, 2013.http://bits.blogs.nytimes.com/2013/03/04/samsungs-new-smartphone-will-track-eyes-to-scroll-pages/

CKB Solutions is all about real solutions for the real world.  To learn how we can help your business, contact Greg Kovacic in Hong Kong.


1 Comment
Indian Girl England link
10/28/2022 11:57:27 pm

Great blog thanks for posting this.

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    Author

    Greg Kovacic is a Director with CKB Solutions in Hong Kong. He advises senior executives and entrepreneurs on strategy, corporate finance, operations and marketing with a focus on crafting real solutions for the real world.  
    You can contact Greg at: greg@ckbsolutions.com

    View my profile on LinkedIn

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